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Barcelona’s Iconic stadium will be renamed the Spotify Nou Camp next season after endorsing a groundbreaking partnership with the music streaming giants.
For the first time in the stadium’s 65 year history, Barcelona’s home ground will be rebranded as part of a long-term agreement with Spotify.
The deal will also see the Spotify logo appear on the front of both the men’s and women’s team shirts for the start of next season – an agreement that will run for four years.
Spotify will also sponsor their training shirts from next season in an agreement that will run for three years.
In a deal that has been six months in the making, the partnership will see Spotify and Barcelona work together to create a greater platform for artists around the world to showcase their music, potentially even holding events at the Nou Camp.
The vision for the partnership is to create a new platform to help artists interact with FC Barcelona’s global community of fans.
The agreement is being applauded as a ‘first-of-its-kind’ for the club.
Intriguingly, the deal does not prevent Spotify owner and co-founder Daniel Ek from owning a football club in the future.
Ek tried buying Arsenal last year but couldn’t convince current owner Stan Kroenke to sell the north London club.
Barça president Joan Laporte stated: ‘We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify.
‘This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barca family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.
‘It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world.’
Vincent Paul
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